July 30, 2008 2:42 PM
Ad Watch: The Budweiser Ants
It might have made headlines in the States, but here, the sale of Anheuser-Busch to InBev was a non-story. But that doesn't mean Bud doesn't have any stake in the Chinese market. While it's not quite as widespread as Chinese beers like Tsingtao or Yanjing, or the popular Asian brew Tiger, Bud is an official sponsor of the Olympic Games, which means that it's available all over the city (of note: Tsingtao and Yanjing are also official beer sponsors of the Games, though who knows why an athletic competition needs three official beers. Also strange: Bud owns about a quarter of Tsingtao's American operations).But the new Bud Olympic ads in China have just started running on Chinese TV. Check out the Bud ants' takeover of the Bird's Nest below:
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