July 28, 2008 12:25 PM
Ad Watch: The Battier Möbius Strip
I've seen this ad so often now, I've been forced to turn off the TV. I'm terrified to hear its faux Brian McKnight soundtrack one more time, to see this former Duke star splashing through a muddy rice patty again. Other ads for Yao Ming or Liu Xiang or even the Fuwas are on frequently, but it's this Peak ad for Shane Battier that's running on all of CCTV's channels at all hours of the day. Even worse: it's the only ad in the entire Peak campaign.One thing I've been wondering while watching it: if the Peak/Battier slogan is "I can play," then do you think the Chinese are wondering why Battier isn't included on the U.S. Olympic roster for a team led by his old college coach?
Here's your ad:
