July 16, 2008 8:36 PM
Ad Watch: Yao is a Man of the People.
It's about time here at Ad Watch to show you the guy who's still a headliner in this country, ankle injury or not: Yao Ming.How beloved is he here? When Yao was injured, Reebok added a feature to its Chinese website allowing people to send well wishes to Yao. If the counter on their website is to believed, as of this posting, Yao has receieved 4.64 billion messages. A man of the people, indeed.
His Reebok ad is titled "Fuel Yao's Unlimited Power," and it's running on a near constant loop on all of China's CCTV channels. The ad piggybacks on the theme of unity that China's pushing hard this Olympic season. There's not much room for interpretation here, though I must ask: what's with very un-Yao-like background music?
The ad:
July 28, 2010
4:36 AM
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