August 10, 2008 2:02 PM
Ad Watch: Argentina & Li Ning
Li Ning will be hoping to ride the wave of publicity from Friday's Opening Ceremonies as their highest-profile team -- Argentina men's basketball -- tipped off today against Lithuania. Here's the team's Chinese ad. One thing to remember: Argentine forward Luis Scola does a conflict of interest with Li Ning, since he's endorsed by rival Chinese brand Anta. Oh, the many complications of sponsorship.If you're wondering about that strange salute that the team is doing at the end of the ad, here's a brief explanation: it's the Chinese gesture for "honor." At Li Ning stores around Beijing, the staff is constantly greeting shoppers with it. No word yet on how the salute's effect on sales.
May 3, 2011
7:05 AM
Erma Robare writes:
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