August 4, 2008 10:27 AM
Ad Watch: Cheers for Pepsi
Over the last few months, the city of Beijing has been teaching residents about the Western concept we'd call "organization." They held special days teaching Beijingers how to do things like standing in a single file line for tickets or talking to foreigners. They also taught thousands of Chinese how to organize a proper cheer at a sporting event."Rock and Roll Part II" hasn't exactly caught on here, so a state-run group called the Beijing Etiquette Academy created an official, government-approved cheer called "the Olympic Four Step." Then, companies like Pepsi -- which is not an official Olympic sponsor -- stepped in to spread the cheer via TV ads, like the one below. Expect to see a lot of it during these Olympics:
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