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August 1, 2008 10:36 AM

Ad Watch: Liu Xiang Endorses Everything

Liu Xiang will make about 70 million yuan ($10.24 million) this year, making him the second highest paid athlete in China (and Forbes magazine's number two Chinese celebrity, ahead of Jet Li).  If you're wondering why a guy who only runs in one Olympic event -- the 110 meter hurdles -- can make so much money, there's an easy answer: he endorses everything.  Cadillac, Coca Cola, Lenovo, Nike, Visa -- even a Chinese milk company called Yili and an obscure Chinese clothing line: all are endorsed by Liu Xiang.  (He recently stopped endorsing Baisha, a cigarette company.)

Here's one of his ads for another sponsor, Nutrilite, in which he's paired with Jamaican 100 meter sprinter Asafa Powell, formerly the World's Fastest Man.  Starting today, the ad has been pulled from Chinese airwaves, because Nutrilite is not an official Olympic sponsor:





Discussion

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    12:30 PM

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About this Entry

This page contains a single entry by Dan Oshinsky published on August 1, 2008 10:36 AM.

Iran's 7'2'' Center Injured was the previous entry in this blog.

Jackie Chan, "Environmentalist" is the next entry in this blog.

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