August 23, 2008 10:25 AM
Ad Watch: Men's Soccer's Big Winner
Officially, the winner of today's men's soccer gold medal match was Argentina. But Adidas didn't do too badly either.Both Argentina and silver-medalist Nigeria wear Adidas clothing, and Argentine star forward Lionel Messi is one of the brand's signature endorsers.
Still, none of the players will be appearing in Adidas ads here in China until after the Games end. Right now, the Adidas campaign is focused solely on Team China. Here's Adidas' signature ad in Beijing, featuring the country's women's basketball, men's soccer and women's volleyball teams. Only the volleyball team is in contention for a gold medal.
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