August 9, 2008 10:12 AM
Ad Watch: Milk
Let's say you're an executive at Adidas or Visa. You've spent roughly the combined GDP of sub-Saharan Africa to advertise in China during these Games. Then you see this report from a media research firm about which advertisers are having the most success in growing their brand through Beijing-themed ads. They're predicting one company to have over 20 billion yuan ($2.92 billion) in sales by year's end here in China.It's not your company, though. It's milk.
Specifically, Yili milk, which is riding the golden spikes of Liu Xiang to increased sales. Here's his ad for the company:
Then there's this ad, using the marketing power of the Chinese badminton team (no, I have no idea what's going on with the feathers):
And one more with basically every famous Chinese athlete except for Yao Ming:
November 13, 2011
2:18 AM
Louis Vuitton Designer writes:
Louis Vuitton Designer http://www.lv-designer-handbags.net/