August 14, 2008 12:35 PM
Ad Watch: The Forgotten.
In all the Olympics hoopla, it's easy to forget that there actually are shoe companies over here not named Adidas, Li Ning or Nike. One Chinese brand, Anta, has been left almost entirely out of the Olympics picture. They're still a factor in the market, though, with endorsers like Argentina's Luis Scola and the Houston Rockets' Steve Francis wearing their shoes.Here's one of their ads that's gotten some airtime on Beijing TV. They've even had the courtesy to add subtitles. Well done.
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