August 5, 2008 2:27 PM
Ad Watch: Beware the Swoosh
In August, there won't be any Nike ads shown on Chinese TV, since Nike -- the official sponsor of the Chinese national team -- is not the official sponsor of the Olympic Games. Yes, it's all unnecessarily confusing.Still, Nike's not going to stay out of the international Olympic ad market. Expect to see these new ads playing in the U.S. soon.
The ads feature seven Nike soccer players. One of note will be playing for his national team during the Games: Sergio "Kún" Agüero, an Argentinian player who's currently with Atlético Madrid. You'll see him paired up top in Argentina's lineup with Leo Messi.
Here's his ad from Nike's "Blood, Sweat & Tears" campaign:
One more thought:
Nike has a long history of some spectacular ads. In particular, their soccer ads have been very impressive, like their 2006 Joga Bonito campaign or even this year's Take It to the Next Level. By comparison, these new ads for Nike aren't that incredible. That being said, Nike's due to release more from this campaign later in the summer, so maybe these are just introductory videos to their new athletes.
August 5, 2008
4:05 PM
daniel More writes:
nike ads capture the spirit of all sports...no company has had more cutting edge products than nike..it will be interesting to see if the stock gets a pump up from the olympic exposure.
October 22, 2010
3:50 AM
Bingo writes:
I actually knew about most of this, but having said that, I still thought it was useful. Nice job!