August 6, 2008 2:15 PM
Keep Your Slogans Straight
Do excuse singer Paolo Nutini, he of that infernal "New Shoes"
song that took over the pop airwaves last summer. Today, at a Puma
press conference with Jamaica's Usain Bolt, when asked about a future
Nutini-Usain collaboration, the Scotsman responded with a
careless one-liner."Anything is possible," he said.
Actually, Mr. Nutini, not exactly. If you're Shaquille O'Neal, anyone on the Argentinian men's basketball team or any other athletes endorsed by China's Li-Ning brand, then yes, "Anything is possible."
And if you're endorsed by Adidas, then yes, "Impossible is nothing."
But Puma? No, their slogan for the Games is just 北京见 -- "Běijīng jiàn" -- which means "See you in Beijing."
So keep your slogans right, Mr. Nutini. Puma profits are already down this year.
One more suggestion, Mr. Nutini? Go put some new shoes on. Maybe everything will still be alright (assuming that Bolt runs in and wins both the 100 and 200 meter dash).
[photo by by Michael Steele/Getty Images]
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