August 27, 2008 1:05 PM
Kidd Signs With Peak
Jason Kidd won a gold medal here in Beijing. But before he went back to the States, he made an unusual move: he decided to leave Nike -- his longtime sponsor, and the sponsor of the U.S. men's Olympic team -- and signed with a Chinese shoe company, Peak.He'll join Shane Battier as a Peak endorser, and he'll be just the third non-Houston Rockets player -- Shaq and Damon Jones are the others -- to sign with a Chinese shoe company.
Kidd shot his new Chinese ad before heading back to the U.S., and if it's as widely run as Battier's ad, he'll be as well known as Kobe and Carmelo before the year is out.
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