August 22, 2008 10:57 AM
Liu Xiang TV Ad Pulled
Just a quick follow up to an earlier post: on Monday, I was wondering
how soon Nike would pull the ads featuring Liu Xiang from CCTV. The Swoosh did respond quickly with
a series of print ads on Tuesday
trying to save face, but on TV, they've taken a different tack. The
Nike ads with Liu Xiang are already off the air, and they've been
replaced with an ad featuring the U.S. men's basketball team. The ad
airing over here features a Chinese youth holding a basketball while
watching Olympic highlights of LeBron James. I haven't found the new ad
online yet, but I'll post it if/when I do.
Posted by Dan Oshinsky at 10:57 AM
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