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Peter Zentrich of Aurora writes:

I think that Mr. Calkins needs a reality check. Every store does it. Just look at the advertising that comes into your house on a daily basis. There isn’t a store out there that doesn’t offer you a deep discount on an item just to get you to come in, in hopes that you will buy lots of something else’s at retail. They are called “Loss Leaders".
Since Gas stations derive their profits from the volume of product they sell and since they are essentially a single product retailer, they have nothing to make up a discount on.
Bradley will just have to find a way to diversify and don’t tell me about the Mom and Pops that will be forced out of business. They were forced out of business years ago and if memory serves me correctly Bradley helped with their demise.

This letter has not been edited.

READER COMMENTS

Let the mom and pops go out of business, I do not exist to ensure the livelyhood of a business. If they cannot compete, then they are in the wrong business.

Amen, Gouged. Why on earth should we forcibly maintain the existence of businesses that provide an inferior value? It's irrational.

Jonah you might consider that costs cannot magically dissappear they only shuffle around. Allowing small business to die reduces competitiveness in the market, reduces quality of life locally and leaves consumers more vulerable to corporate preadatory practices. Value is precisely the point. Why do we value saving a few cents today over better communiites over the long term? This is not an issue for legislation but rather an issue for each person to decide with their purchasing dollars.

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