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January 29, 2009 12:05 PM

PETA's 'Veggie Love' too sexy for the Super Bowl, says NBC


'Veggie Love': PETA's Banned Super Bowl Ad

PETA's 'Veggie Love' commercial has been deemed too sexy for the Super Bowl.

Can't figure out why. People consume a lot of veggie products during the game: veggie sticks, chips, dip, malt-based beverages ...

Think the commercial is too suggestive for the Super Bowl?



Discussion

  • January 29, 2009

    12:35 PM

    gr8fuldude writes:

    Much ado over nothing. Or shall we say, a tempest in a c-cup. Beer companies have been doing this for years. What's the big deal?

    Think I'll grab a salad for lunch...

  • January 29, 2009

    12:57 PM

    history buff writes:

    NBC must be worrying about another Janice Jackson backlash. They only want family ads, like the Viagra and beer commercials.

  • January 29, 2009

    2:17 PM

    JMH writes:

    Love it!

  • January 29, 2009

    2:37 PM

    Tree writes:

    More proof the religious right has too much control of our media. See Shaggy, you vote against your best interest over and over. How's that 35 years of trickle down treating you economically?

  • January 29, 2009

    3:01 PM

    teets writes:

    It has nothing to do with the religous right, it has to do with the constant oversexualization to get attention. I am not the religous right just a mom that has to fight with images on MTV, magazines etc. and constantly reinforce an image of mind over beauty as way for my teenage daughters to get ahead.


    In the marketing world Ads with humor actually run better, have a better retention and recall than sex ads.

    I agree beer ads have done the same thing for year but again it is expected, PETA has downgraded themselves, but they are a hypocritical organization anyway.

  • January 29, 2009

    3:25 PM

    incognitoboy writes:

    no kidding, buff. my favorite new commercial is the one running in prime-time for K-Y his & hers lubes. nothing suggestive there....

    can't have such things on tv when we know kids will be watching. oops! they already are!

    think i'll have a salad now, too.....

  • January 29, 2009

    3:55 PM

    wow writes:

    Teets--
    Not that I don't agree 100% with every thing you said, I actually do. But PETA has been doing this type of thing forever, nothing new. Naked girls in cages with body paint fur to potest wearing fur, pictures of the naked girl with lines drawn on her to represent the cuts of meat, and on and on.
    Not terribly bright, or helpful.

    BTW, the irony of your name is great. Hope you did it on purpose.

  • January 29, 2009

    4:06 PM

    LetsThink writes:

    Finally.

    Some moral restraint.

  • January 29, 2009

    6:46 PM

    Shaggy writes:

    Don't taze me Tree,
    Considering that the Dems are spending pork faster than Micheal Jackson at a Toys R Us store, I'm not doing to bad.
    I'm waiting for the inflation to set in.

  • January 29, 2009

    7:01 PM

    Tree writes:

    Shag, good to see you alive. You know I don't believe the R.Right control our media, just have to bait some teets in my life.
    Your waiting for inflation to set in? I'm waiting for my arthritis to set in then some rigor mortis for the after party. I've got a after work pre dinner vodka-black cherry fresca- with a splash of grape juice going, what's your poison tonight?

    Oh yeah, go Cards. I'm taking the Cards and the points on Sunday.

  • January 29, 2009

    8:04 PM

    Shaggy writes:

    Lol, Bush Lite 2night...on a budget don't you know!
    Need to clean the lines of the keggerator.
    My well known local micro Brewmeister gave me a couple of barrels over the Holidays. Micro brew seems to clog the veins rather quickly.
    My out of town relatives visiting for T.Day loved it...until the next morn.

    Me thinks you told me after your last conversation with Mr.Vodka you quit doing interviews.

  • January 30, 2009

    12:00 AM

    Kevin J Jones writes:

    "More proof the religious right has too much control of our media."

    First, concern for decency isn't isolated to the religious right.

    Second, NBC's corporate masters also banned the ad "Life: Imagine the Potential":

    NBC has rejected an uplifting and positive pro-life ad submitted for its Super Bowl broadcast this Sunday. After several days of negotiations, an NBC representative in Chicago told CatholicVote.org today that NBC and the NFL are not interested in advertisements involving "political advocacy or issues."

    Brian Burch, President of CatholicVote.org reacted: "There is nothing objectionable in this positive, life-affirming advertisement. We show a beautiful ultrasound, something NBC's parent company GE has done for years. We congratulate Barack Obama on becoming the first African-American President. And we simply ask people to imagine the potential of every human life."

    "NBC told CatholicVote.org that they do not allow political or issue advocacy advertisements. But that's not what they told PETA," said Burch. "There's no doubt that PETA is an advocacy group. NBC rejected PETA's ad for another reason altogether."

    According to an email posted on PETA.org, Victoria Morgan, Vice President of Advertising Standards for Universal, said: "The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards." Morgan even detailed "edits that need to be made" in order for the spot to run during the Super Bowl.

    "NBC claims it doesn't allow advocacy ads, but that's not true. They were willing to air an ad by PETA if they would simply tone down the sexual suggestiveness. Our ad is far less provocative, and hardly controversial by comparison," said Burch.

    ====

    Now Catholics only intermittently count as the "religious right," but if the RR controlled the media wouldn't the CatholicVote.org ad have gone through on the first try?

  • January 30, 2009

    7:31 AM

    Freda Borden writes:

    Aren't super bowl ads supposed to be funny or clever or both. This is neither. However, I don't think it's something that should be banned, we see women in underwear on prime time all the time.

    I think the science of the ad is probably flawed as most vegetarians are self important self deluded idiots. I say let them put their stupid ad up and think it means something.

  • January 30, 2009

    8:19 AM

    benn writes:

    Why the hate on vegetarians Freda? Does their not eating meat affect you?

  • January 30, 2009

    10:15 AM

    DR writes:

    One of these days, we're hopefully going to get where we're not so damned uptight about something that is such a significant part of being human: sex. Really folks, would you want to even be here without it? And realize of course that none of us CAN be here without it. We're all here because two people shared sex together, something that is a private, beautiful, and fulfilling experience in most circumstances (hopefully).

    The results of the study the ad is based on are valid. The ladies in the ad are lovely and very attention-getting to the majority of males (and some females I'd dare say). And PETA's message is that people who eat a lot of meat take on saturated fats (those from animals) that clog arteries and cause fun things like heart disease, bypass surgeries, etc, so they are just really trying to help people be healthier.

    And yes Freda, I'm a vegetarian, and you couldn't be more wrong about them being "self important self-deluded idiots" - but that you would generalize all of us into a nice little bucket tells us a great deal about you. I certainly don't understand your hating on vegetarians, but I do know that some can be aggressive and that is a turn off, just like those who insist their views about Jesus upon me, but I always try to understand where they're coming from. Maybe you could do the same thing with us?

  • January 30, 2009

    10:42 AM

    Shaggy writes:

    benn writes:

    "Why the hate on vegetarians Freda? Does their not eating meat affect you?"

    It isn't the fact they don't eat meat, it's that they want to impose their ideals on everyone else.
    Very typical liberalism tactic.

  • January 30, 2009

    11:03 AM

    Kevin J Jones writes:

    DR writes:

    "One of these days, we're hopefully going to get where we're not so damned uptight about something that is such a significant part of being human: sex. Really folks, would you want to even be here without it?"

    We are "uptight" about sex because it is so significant. If you really value something, you don't treat it so casually.

    Sex is too important for society to permit the abuse of its imagery to sell vegetarianism and beer.

  • January 30, 2009

    11:38 AM

    DR writes:

    Kevin - I understand where you're coming from, and agree that there are people out there who would view this ad (among other things) in a cheapened way. But that's not all of us, and I'm willing to bet that my healthy view of life, sex, relationships, etc puts me in the majority.

    I'm not condoning porn or any such thing, but I just don't see this ad falling into that category. This is no more than what one sees at the pool during the summer or at the lakes. It's only my opinion but I don't think we need to get all uptight and clammy over a bikini, in a TV ad or not. That said, the NFL, in my view, has every right to control which ads they run, or don't.

    Hey Shaggy! How goes everything? No, I still haven't had time to get after those guitar lessons. Life is just too full of other things right now, but maybe later. On your comment to Benn, I think we can all relate to what you're saying, whether it's Buddha at the airport, tree-huggers at logging sites, J's Witnesses on my doorstep, or animal-fur activists downtown. We need to adopt that old 60's-70's approach of "live and let live" as long as our societal laws are not being broken.

  • January 30, 2009

    12:18 PM

    LetsThink writes:

    Good, thoughtful posts by Kevin Jonees.

    Thank you; and keep up the good work. We don't want our country to collapse morally (which is where a small but vocal group want to take us.

    We need to start saying "NO" to their decadence.

  • January 30, 2009

    2:19 PM

    benn writes:

    Shaggy,

    Well, my only personal experience with vegetarianism is quite significant. My wife is a vegetarian. She has never, not once, tried to force me to give up on meat. I have never seen her look down at others for eating meat. She has her personal belief, and she follows it. I eat meat all the time at the house.

    I can understand why people don't like PETA or don't like being 'yelled at' by vegetarians, I wouldn't like it either. But I also don't like be proselytized at by Christians, but I certainly don't think all Christians are trying to impose their ideals on me.

  • January 30, 2009

    2:55 PM

    Shaggy writes:

    Hey DR, Good to see you old friend.

    Benn, I agree with you, I don't like ANY special interest groups forcing us to except their ideals.

    This goes for gays wanting special rights all the way to illegals thinking they should be granted amnesty.
    And you are right, not all Vegetarians or all gays or all Religious people ect...condone the practice of the few.


  • January 30, 2009

    7:37 PM

    Kevin J. Jones writes:

    DR writes:

    "I understand where you're coming from, and agree that there are people out there who would view this ad (among other things) in a cheapened way. But that's not all of us, and I'm willing to bet that my healthy view of life, sex, relationships, etc puts me in the majority."

    What's health got to do with it? Is disapproving of televised "sexy vegetable dances" a sign of latent psychosis? Does it breed fascism?

    Most importantly, does it make your genitals stop working?

    Let's be mildly serious. We're talking ethics here, which incidentally aren't defined by a majority vote.

    I don't see why the "sexy dancing with vegetables" in the PETA ad is a good thing.

    Unless you are a cad, you wouldn't want your sister, daughter, or wife doing that kind of thing in public, let alone on TV in front of millions for money. But those pretty women in the ad are somebody's sisters and daughters, and they deserve to be treated with respect even by our advertising executive overlords.

  • January 30, 2009

    11:51 PM

    wjr writes:

    DR, you say - "This is no more than what one sees at the pool during the summer or at the lakes." Really? You don't see the difference between a bikini and lingerie... or the implications of the blantantly provacative sexual innuendo in the woman's mannerisms? Wow. Those must be some neighborhood pools and local beaches you hang out by in the summer!

  • January 31, 2009

    2:00 PM

    karen writes:

    I'm outraged. Why doesn't this commercial include any sexy dudes pleasuring their hot bods with vegetables? How are heterosexual women supposed to get off on this? Does PETA think that women belong in the kitchen during the super bowl while only men can watch the ads? What a bunch of sexists! Excuse me while I go eat a tasty animal...

  • January 31, 2009

    3:50 PM

    SockRayBlue writes:

    Vegetarians are much more flatulent that omnivores.
    Which says volumes about PETA.

  • February 2, 2009

    11:07 AM

    prima facie writes:

    "Why the hate on vegetarians Freda? Does their not eating meat affect you?"

    No, but PETA's attempts to convert us carnivores over to their side is annoying. Don't we have some separation of plate and state thing in the constitution?

  • February 3, 2009

    7:03 AM

    Glenn writes:

    You guys and the media bought into this hook, line, and sinker! PETA does this stuff all the time, doing something suggestive or outrageous enough that they know the networks are going to say "no", and then PETA can get even MORE publicity with the fallout. This was a very planned stunt by PETA.

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